Summer 2025 begins as a new chapter, vibrant and quiet at the same time, where the language of hair takes center stage once again. In an era where beauty does not impose itself but reveals itself, cuts, textures, and colors don’t scream for attention but suggest. The goal is no longer appearance, but coherence between aesthetics and identity.
From Milan to Tokyo, Copenhagen to New York, the most refined salons are outlining a horizon that celebrates authenticity: pure lines, shapes shaped by nature, colors that echo the tones of the skin. Martom observes, welcomes, reworks. Like every sartorial gesture, it interprets the moment through the substance of hair.
The Haircut as an Architectural Gesture
This summer moves between two poles: freedom and precision. Medium lengths dominate but are softened at the ends, allowing for natural movement. The long bob, now a staple in contemporary styling, is interpreted in more deconstructed forms, with shifting, soft, angled volumes.
Short cuts are refreshed with couture accents. The pixie is styled with longer strands at the front, balancing structure and sensuality. The mixie, a fusion of the 80s mullet and the 60s pixie, expresses a new femininity: bold but never aggressive.
Even, almost graphic lengths make a comeback in sleek, shiny hair that invites touch. Less layering, more structure. Symmetry returns as a sign of strength, yet always softened at the edges.
Color as a Whisper, Not a Statement
The color palette for summer 2025 sheds all excess. Hues are never flat but lit from within. Blondes take on cooler tones, with hints of vanilla and sand. Browns explore hazelnut, honey, and caramel notes. Reds become soft, like the earthy shades of a summer sunset.
Tone-on-tone dominates: glow effects that feel naturally part of the fiber. No bold contrasts, just inner luminosity. Highlights are subtle, as if sketched by the summer sun itself.
It’s not just about the shade, but about the hair’s dimensional quality. Hair that reflects light, breathes, moves. Achieving this requires healthy, hydrated, vibrant strands. Coloring is not enough, you must prepare, protect, and preserve.
Martom and the Summer Mood
For Martom, summer is never just a season. It’s a state of mind, a suspended moment where everything can shift. Hair becomes the protagonist in this narrative. It tells the story of who we are and how we choose to evolve.
The trends of summer 2025 don’t ask you to pick a look, but to embrace a lifestyle. One that prioritizes quality over trends, substance over spectacle. Martom supports this vision with elegance, letting each head of hair reveal its own way of living in the light.
Because every season deserves its own rhythm, and every hair its unique form of brilliance.
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