{"id":32271,"date":"2026-06-15T12:36:45","date_gmt":"2026-06-15T10:36:45","guid":{"rendered":"https:\/\/martom.it\/why-does-frizz-increase-in-summer\/"},"modified":"2026-06-15T12:45:43","modified_gmt":"2026-06-15T10:45:43","slug":"why-does-frizz-increase-in-summer","status":"publish","type":"post","link":"https:\/\/martom.it\/en\/why-does-frizz-increase-in-summer\/","title":{"rendered":"Why Does Frizz Increase in Summer?"},"content":{"rendered":"\n

What Really Happens to Hair During the Warmest Season<\/h2>\n\n

With the arrival of summer, many people notice a common phenomenon: hair becomes more difficult to manage, less disciplined, and suddenly more prone to frizz.<\/p>\n\n

Understanding the causes of frizz is the first step toward preventing it and keeping hair soft, radiant, and under control, even during the hottest months of the year.<\/p>\n\n

Humidity: The Main Culprit<\/h2>\n\n

Hair is naturally a porous structure. When the air contains high levels of humidity, the hair fiber tends to absorb moisture from the surrounding environment. <\/p>\n\n

This phenomenon temporarily alters the hair\u2019s internal balance, causing the fiber to swell unevenly and leading to the appearance of those small flyaways that make the hair look less smooth and defined.<\/p>\n\n

The drier, more sensitized, or chemically treated the hair is, the greater its tendency to absorb moisture and, consequently, develop frizz.<\/p>\n\n

Sun, Salt, and Heat: A Combined Effect<\/h2>\n\n

During the summer, hair has to face more than just humidity.<\/p>\n\n

Exposure to UV rays, wind, saltwater, and high temperatures can weaken the natural hydrolipidic film that protects the hair fiber. When this protective barrier is compromised, hair loses moisture, becomes more vulnerable to external aggressors, and reacts more sensitively to changes in humidity. <\/p>\n\n

The result is hair that is less manageable, duller, and more difficult to control.<\/p>\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n

Prevention Starts with Protection<\/h2>\n\n\n\n

To combat frizz, it is not enough to act after styling. It is essential to protect the hair throughout the day by creating a barrier against external aggressors and maintaining the right level of hydration. <\/p>\n\n\n\n

In this context, Emery<\/strong> becomes an essential ally. The Martom Deluxe Hair Code\u00ae heat-protective spray helps shield the hair from environmental aggressors and the heat of blow dryers, straighteners, and styling tools, while also helping to maintain hydration, shine, and control. Its formula is enriched with hydrolyzed rice and hemp proteins, bamboo extract, red vine, and aloe vera ingredients that help combat frizz and preserve the beauty of the hair fiber. <\/p>\n<\/div>\n<\/div>\n\n

\n
\n

Nourish to Control<\/h2>\n\n\n\n

When hair is properly nourished and protected, its surface appears smoother and more uniform. This reduces the fiber\u2019s ability to absorb moisture from the air, helping to minimize the appearance of frizz. <\/p>\n\n\n\n

For this reason, your summer haircare routine can be completed with Ruby<\/strong>, the luxurious anti-frizz serum by Martom Deluxe Hair Code\u00ae, enriched with Radish, Moringa, and Argan oils. Thanks to its nourishing, softening, and silk-enhancing properties, Ruby helps discipline the hair while enhancing its shine, softness, and elasticity. <\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n

Smooth, Controlled Hair Even in Summer<\/h2>\n\n

Frizz is not a hair flaw, but a natural response to environmental factors.<\/p>\n\n

Con la giusta combinazione di protezione, idratazione e nutrimento \u00e8 possibile mantenere i capelli sotto controllo anche nelle giornate pi\u00f9 calde e umide.<\/p>\n\n

Because summer should be the season of lightness\u2014even for your hair. <\/p>\n\n

Protect, nourish, and discipline your hair with Emery and Ruby, the professional solutions by Martom Deluxe Hair Code\u00ae, designed to help you face the challenge of frizz every day.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

What Really Happens to Hair During the Warmest Season With the arrival of summer, many people notice a common phenomenon: hair becomes more difficult to manage, less disciplined, and suddenly more prone to frizz. Understanding the causes of frizz is the first step toward preventing it and keeping hair soft, radiant, and under control, even 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