With the beginning of the new year, Martom unveils The Italian Flair, an extraordinary adventure that is not just a milestone but a statement of intent: to redefine the boundaries of possibility, inspire profound change, and collaborate to create a brighter future. This journey is a celebration of beauty, strength, and personality, embodied in our new photo book—a collection that represents the beating heart of our philosophy.
Innovation, Creativity, and Collaboration in the Service of Beauty
Martom’s new collection pays tribute to the strength and complexity of contemporary femininity. Through the iconic looks in our photo book, we celebrate women who shine with their own light, facing life with elegance, determination, and authenticity.
Lumina embodies a woman who radiates power and grace. With its geometric yet fluid cuts and the allure of luminous platinum, it is a tribute to inner strength and mystery.
Bouganville draws inspiration from Mediterranean nights: violet and plum tones capture sensuality and freedom, creating a magnetic style that reflects confident and self-aware femininity
Golden Glow, a journey along the Capri coastline, combines golden reflections and flowing waves to evoke the warmth and natural elegance of the Mediterranean summer.
Copper Flame symbolizes rebirth and passion, with vibrant copper tones and soft waves reminiscent of a flickering flame—a symbol of energy and renewal.
Florence embodies timeless elegance and Italian sophistication. With warm brown hues and golden highlights, it harmoniously blends classic and modern elements, celebrating the authentic beauty of those who live each moment with grace and passion.
Pure Ego is the manifesto of a bold and confident personality. Featuring cool tones and sharp contrasts, with structured lines and minimalist details, it represents the strength of those unafraid to be authentic and leave an indelible mark.
These styles tell stories of strength, elegance, and transformation, reflecting the essence of our vision.
Extraordinary Collaborations: Marcello Nocera, Antonella Marchitelli, and Sarawong
The creation of this photo book was made possible thanks to collaborations with outstanding professionals.
Marcello Nocera and Antonella Marchitelli, internationally renowned hair stylists, have transformed each look into a true work of art. With a unique blend of creativity, innovative technique, and attention to detail, their work strikes a perfect balance between avant-garde and tradition. Specialists in crafting looks for the most prestigious runways, they translated our vision into styles that boldly and modernly enhance natural beauty.
Fashion designer Sarawong, with her extraordinary ability to merge fashion and art, created garments that perfectly complement the hairstyles, completing each look with sophistication and a strong narrative element. Her creativity added depth and harmony to every shot, elevating the concept of the collection.
Martom and the Dialogue Between Art, Nature, and Fashion
Our mission is to bring innovation and inspiration to the world of hairstyling by weaving art, nature, and fashion into a unique vision. The Italian Flair is not just a collection of styles—it is an invitation to explore new possibilities, break boundaries, and imagine a future where beauty and creativity merge in harmony.
The collaboration with renowned professionals like Marcello Nocera, Antonella Marchitelli, and Sarawong has given life to a project that goes beyond aesthetics: it is a message of courage and authenticity. This collection celebrates authentic beauty and the inner energy within each of us, transforming every look into an act of personal expression.
Our new photo book is an invitation to live boldly, elegantly, and consciously—to transform every day into a masterpiece and to tell your story with style and determination. Together with our collaborators, we are committed to redefining industry standards, promoting beauty that is authentic, innovative, and profoundly human.
The future of beauty is here, and with Martom, it is bright, bold, and limitless.
