September is the perfect month to recalibrate your beauty routine—especially after summer. The scalp, exposed to sun, salt, pollution, and temperature changes, can become stressed, more sensitive, and imbalanced. This is when certain natural and highly functional active ingredients can truly make a difference.
The Urban line by Martom Deluxe Hair Code, featuring the products First and Dexify, is specifically formulated to meet these needs, thanks to the presence of powerful actives like Hydropom®, Algae Extract, and Neem Oil.
Three ingredients worth rediscovering, three allies for smart, targeted detox.
Hydropom®: the Smart Antioxidant
Hydropom® is a standardized tomato extract rich in water-soluble lycopene, a powerful antioxidant known for its ability to neutralize free radicals and protect cells from oxidative stress.
In the First and Dexify products, Hydropom® helps to:
- counteract environmental damage (urban pollution, heavy metals, UV rays);
- preserve the integrity of the scalp and hair fiber;
- Improve the appearance and resilience of stressed hair.
A perfect ingredient to reintroduce in September, when the signs of summer start to show.
Algae Extract: Rebalancing and Remineralization
Marine algae are known for their richness in vitamins, trace elements, and minerals essential for skin and hair health. Their extract, found in First and Dexify, provides a rebalancing and remineralizing action, supporting the regeneration of the scalp.
The Benefits of Algae Extract:
- regulates sebum production;
- soothes irritation;
- provides tone and freshness to the scalp.
An ideal ingredient for facing the return to urban life and the stress of seasonal change.
Neem Oil: Natural Detoxifier and Antibacterial
Neem Oil, used for centuries in Ayurvedic tradition, is an ingredient with powerful antibacterial, antifungal, and detoxifying properties. In the Urban line, it works in synergy with other actives to cleanse the scalp of impurities, protect it, and maintain its natural balance.
Why Rediscover It:
- helps keep the scalp healthy;
- helps reduce flaking, dandruff, and itching;
- creates a natural barrier against harsh external aggressors.
First and Dexify: Two Smart Formulas, One Targeted Action
First (detoxifying treatment) and Dexify (detoxifying shampoo), powered by these three functional actives, offer a concrete solution for those seeking a scalp reset after the summer months.
They work together to detoxify, rebalance, and protect the scalp, preparing it for the new season with expert-driven cosmetic care.
This September, rediscover the power of smart actives.
Trust your haircare to professional formulas designed to meet the real needs of urban hair.
Discover the Urban line by Martom Deluxe Hair Code with First and Dexify, and start the season with a mindful detox.
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