Runways are not just places for fashion shows, but creative laboratories where the future of style is born. This year as well, Martom Deluxe Hair Code® left its signature at the beating heart of Fashion Week, where the garment meets detail and hairstyling becomes a pure expression of avant-garde.
Working backstage means operating in a perfect balance between the adrenaline of the moment and millimetric precision. It is here that our formulas are put to the test, becoming essential tools for transforming a designer’s vision into a luminous, solid, and impeccable reality.
A Partnership That Continues to Grow
This year, our creativity once again entered into dialogue with the sophisticated aesthetic of Sara Wong. The relationship between Martom and the renowned designer continues to grow, strengthening a stylistic harmony that began in previous seasons. Curating the hair styling for her collection was an exciting challenge for us: her garments, which blend Eastern elegance with contemporary design, find their natural complement in our Hair Code.
For the models, we designed looks that celebrate a modern and confident femininity. Thanks to this shared creative journey, we were able to shape textures that enhance the structured cuts of the collection, demonstrating how hair is the final detail that completes and elevates the entire silhouette. Among this year’s stylistic choices, elegant updos also played a key role, carefully crafted to elongate the figure and frame the face, highlighting the architectural design of the SARAWONG pieces.
Backstage Beauty Secrets
Working in such a prestigious setting allows us to push Martom’s innovation beyond every limit. During the preparation of the looks, several elements proved to be essential:
- The Architecture of Volume: Hairstyles designed to defy the laws of movement, maintaining impeccable hold from the first photographers’ shots to the final moment of the runway show.
- Fragrances on the Runway: The final touch was not only visual. Our Hair Fragrances filled the backstage, adding an invisible yet persistent sensory dimension, transforming every moment into a multisensory experience.
- Performance and Care: From technical preparation to the final styling, every product was chosen for its ability to protect the hair fiber, ensuring healthy and radiant hair despite the stress of the fast-paced look changes.
From the Runway to Your Everyday Life
The true magic of Fashion Week does not end when the spotlight fades. Our goal is to bring that energy and technical perfection from major international events into the everyday life of every woman.
The looks created for SARAWONG are a source of inspiration that we bring directly to our Partner Salons. Avant-garde techniques and backstage secrets are interpreted by our professionals for those who wish to wear their beauty every day with the same confidence and style as a top model.
Because for Martom, every street is a runway and every woman deserves her own personal moment of Haute Couture.
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